Alaska pollock

 

Fish Radio
Pollock expands at quick serve outlets, schools
November 1, 2012

 This is Fish Radio. I’m Laine Welch – More schools and quick serves choose Alaska pollock. Fish McBites and more after this —  

  Did you know that over 80% of Alaska’s seafood is harvested in federal waters, meaning from three to 200 miles offshore?  These resources contribute hundreds of millions of dollars to Alaska’s coastal communities and statewide economy every year. There’s more to Alaska’s seafood economy than you can see from town. Learn more at www.marineconservationalliance.org

 Fish Radio is also brought to you by the Renewable Resources Coalition. Protecting your Alaskan hunting and fishing grounds. Learn more on Facebook and at www.RenewableResourcesCoalition.org 

 When you bite into a fish sandwich at your favorite fast food restaurant, more than likely it is Alaska pollock.

 Cut: People may not know that Alaska pollock has been a major item on quick food menus for many years, due to its great performance and quality and taste.

Pat Shanahan is program director for the trade group Genuine Alaska Pollock Producers, or GAPP.  The group promotes pollock that is caught and processed in Alaska to markets around the world. Most recently, McDonald’s announced it will add Fish McBites to its menu starting at Lent.  Burger King, Jack in the Box and Arby’s also are ramping up demand for Alaska pollock blocks for their own fish items. 

 Cut;  It’s only good news for us and the Alaska industry. 6 Cut: now what we are seeing is with changed commitment to sustainability programs and expanding menus to offer more healthy fish items they are including even more Alaska pollock on the menu. 2

Shanahan says customers prefer Alaska pollock because the fish fillets are deep skinned and only frozen once.

 Cut: I think what restaurants are looking for a completely white piece of fish and the deep skinning removes the fat line.   

Sustainability also is a selling point.  Fast food player KFC in France, for example, has gotten its own eco label from the MSC to show its support for well managed fisheries.   KFC France will only serve Alaska pollock at its 143 outlets.   

 The industry also led the charge to get more fish onto school lunch trays. Last year over three million pounds of Alaska pollock were sold to schools. Orders are already at nearly 2.25 million pounds just three months into this school year. About three billion pounds of pollock will come from the Bering Seas and Gulf of Alaska this year.

 Check out the line up this month at Pacific Marine Expo. N ew Dates!  Nov 27-29 www.pacificmarineexpo.com

 Fish Radio is also brought to you by Ocean Beauty Seafoods.  Ocean Beauty has contributed over 10 million meals to the U.S. Food Bank network, and is committed to ending hunger in America. www.oceanbeauty.com  In Kodiak, I’m Laine Welch.

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