Many Americans are skeptical about buying fish and mislabeling seafood is rampant. One Alaska company is removing all guess work from consumers.

America’s Cod Company is the new brand that Alaskan Leader Seafoods is splashing all over its packaging. The company’s four longliners fish for cod in the Bering Sea.

“With the tagline America’s company, because we want to stand apart. I mean, that’s about as apart from a foreign interest company as you can get right. So our logo is red, white, and blue. And we’re all about it.”

Keith Singleton is head of the value added division.                                                                                                                                                                                                                                                              

“You know, we’re sitting here with this amazing Alaska fishery, which we’ve all been born into, and we just want to represent it. Across America, there’s so many foreign products I think the domestic consumer is interested in something that’s Made in the USA.”

The company was selected last week as a leading innovator by Seafood Source in its 20th annual list of top 25 US seafood suppliers, citing its consumer friendly cod with flavored sauces and the latest – a Fish and Chips kit.

“We’re going to be debuting that at the Alaska Symphony of Seafood competition this year. It’s really a lot of fun. You’ve got the French fries, the batter, the panko and the fish, which of course is Alaska cod.”

Big wins at the Symphony’s new products competition two years ago has led to shelf space at CostCo and a pet food deal with Purina for Cod Crunchies and other items made from trimmings. The pet food market, Singleton says, fits the company’s goal to use every part of the fish.

“The cod liver oil is spoken for and we have a great stomach program, we’ve got a roe program.  On the pet food side, we have the head program that we’re doing. It’s a growing portion of our business and we’re all about one hundred percent utilization. We’re not there yet, but we’re darn close. And we’re very proud of that.