Fish Radio
August 8, 2013

 This is Fish Radio…I’m Laine Welch … Domino’s pizza dumps on halibut. More after this –

  Northrim Bank has money to loan and experts to help. Contact Zac Hays and visit   Northrim Bank, Member FDIC, Equal Opportunity Lender

 Alaska Seafood U is the new school of fish! The online program offers Alaska seafood training for employees of retail groceries and restaurants. Learn more at

 Dominos’ pizza has launched a new “Powered by Pizza” national ad campaign claiming it is the food of big ideas.  And in doing so, the ad   disses halibut.  Hear it for yourself —

 “At Domino’s we take our job seriously because we know Americans order pizza when they are building, creating and innovating. Without pizza, school projects and music albums might go unfinished…start ups unstarted… this thing definitely wouldn’t be working … No one is coming up  with  a world changing idea over halibut. No way …”  

 While the “No one has ever had a world changing idea over halibut, no way,” is on the screen, an  actor spits out halibut with a look of disgust on his face.  

Needless to say, Alaskans are not happy with the halibut put down.  Jeanne Devon of Mudflats blog fame contacted Domino’s  and got a quick response from the VP of Communications, saying “in no way did we intend to disparage the hard working men and women in the fishing industry… It was simply meant to be a bit of humor.”  He added that Domino’s was “sincerely sorry for any offense the ad caused.”

 But…. The offensive ad is still running nationwide!

  Senator Begich has entered the fray telling Domino’s they obviously have never sampled one of Alaska’s iconic fish,  and urges them to stop being “a halibut hater.”  

 A Team Fish campaign is gaining steam and urging Alaskans to contact Domino’s with Twitter – using the hash tag “Powered by Halibut”  or via  their Facebook page .  So far the response to the ad has reportedly been intense – and it is likely to remain so until Domino’s Pizza pulls the attack ad that treats halibut as an inedible food choice.  

 See the full story at find links at  

Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. ( In Kodiak, I’m Laine Welch.