Fishermen wanted as AK seafood ambassadors
October 23, 2014
This is Fish Radio. I’m Laine Welch – Be a seafood brand ambassador! I’ll tell you more after this —
Fish Radio is brought to you by the At-sea Processors Association. APA fishing companies donate one million nutritious Alaska pollock meals each year to food banks–in Alaska and nationally–to help fight hunger in America. Learn more about APA’s Community Catch program at www.atsea.org.
Federal grants are available to help “Made in America” companies compete with imports and save US jobs. Learn more at www.nwtaac.org.
A call is out for fishermen who want to be unofficial ambassadors for Alaska seafood.
For several years we’ve felt that some of our best spokesmen are fishermen in Alaska, some of the best brand advocates for Alaska seafood are the people most involved in the fisheries. And it’s always been a challenge to stay in touch with the fleet.
Tyson Fick is Communications director for the Alaska Seafood Marketing Institute. To make contact with fishermen, ASMI has launched a confidential on line data base. It asks basic questions such as how long you’ve fished in Alaska and in what fisheries, if you use social media – and if you’re willing to do interviews and be a ‘face’ for Alaska seafood. Fick says it’s a win/win for everyone.
There’s a lot of times when individual retailers or media outlets are looking for folks to talk with who are involved in the fisheries here and this offers a great tool to help fishermen help themselves.
Fishermen must be willing to mix with media, do interviews and do photo shoots.
So when we have press tours or trade missions or events around the state or the country we have this wealth of knowledge and individuals to call on to advance our brand and maximize the value.
Signing on gets you a custom Alaska Fisherman hat from the Aurora Projekt. www.auroraprojekt.com/
Find the data base at www.fishermen.alaskaseafood.org
Fish Radio is also brought to you by Ocean Beauty Seafoods. Ocean Beauty has contributed over 10 million meals to the U.S. Food Bank network, and is committed to ending hunger in America. www.oceanbeauty.com In Kodiak, I’m Laine Welch.