January 10, 2014
This is Fish Radio. I’m Laine Welch – Americans love Alaska salmon; so does Wal-Mart – More after this —
Fish Radio is brought to you by the At-sea Processors Association. APA fishing companies donate one million nutritious Alaska pollock meals each year to food banks–in Alaska and nationally–to help fight hunger in America. Learn more about APA’s Community Catch program at www.atsea.org.
Federal grants are available to help “Made in America” companies compete with imports and save US jobs. Learn more at www.nwtaac.org.
Wal-Mart reps are in Juneau this week to learn more about Alaska’s salmon management, to make sure it’s up to snuff with the company’s sustainability criteria. Alaska opted out of the high priced Marine Stewardship Council eco-label which Wal-Mart uses as its purchasing standard. Alaska instead adopted the UN’s Responsible Fisheries Management (RFM) program for sustainability certification.
Meanwhile, a nationwide poll of more than 1,000 U.S. seafood consumers revealed strong support for Alaska as the gold-standard of healthy, sustainable seafood. In a survey last month by the Washington, DC-based Prime Group, 66 percent rated the quality of Alaska seafood as very high, and a whopping 97 percent viewed it as more or as sustainable than other seafood. Alaska caught seafood is preferred to Russian caught by 87 percent to one. Forty percent of those surveyed said they prefer certification based on UN standards versus only 19 percent based on standards set by a ‘private, nonprofit organization.’ Thirty one percent had no preference. When asked about characteristics that might justify a 10% price premium, caught in the wild got a 46 percent rating, certified sustainable was at 40 percent and Alaska-caught garnered 36 percent of the responses. And 53% disapproved of the MSC policy of approving fisheries that are on a path to sustainability.
The nation wide poll was commissioned by “Alaska Salmon Now” – a grassroots group of Alaska fishing families and US consumers pressuring Wal-Mart to fully embrace
Fish Radio is also brought to you by Ocean Beauty Seafoods, an Alaska corporation proudly supporting Alaska’s coastal communities and the Alaskans who depend on fishing for their livelihoods and culture. www.oceanbeauty.com In Kodiak, I’m Laine Welch.