Fish Radio
June 7, 2013                 

Salmon locator app

Salmon locator app

 This is Fish Radio. I’m Laine Welch … Social media builds customers for Alaska salmon. More after this —

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Two Alaska fishing groups are using social media to build more awareness and customers for their salmon brands.   Starting last summer, locator apps were introduced to find where Copper River and Bristol Bay sockeye salmon are sold or served.      

 Cut: The point is to allow people across the country to find Bristol Bay sockeye and if it is not already in our locator, to tag it as well so that other people will know where they can purchase Bristol Bay salmon.

 Bob Waldrop is director of the Bristol Bay Regional Seafood Development Association, operated and funded by the fishermen. The app directs users to a Facebook page where typing in an address or zip code will locate nearby Bristol Bay salmon sellers. Restaurants or retailers not listed can be tagged and added to the larger list. Waldrop says that’s been a good selling point to get retailers on board.

 Cut: We’ve already been able to use this as a good selling point in asking retailers to call out Bristol Bay sockeye. When they learn that we are driving customers to them if they will call it out it’s become a sort of virtuous cycle, one hand washing the other. 3

 Copper River fishermen were the first to use a salmon locator app last year. Their page touts “full season flavor” with kings in the spring, sockeye in summer and cohos in the fall, and asks fans to “help build the Copper River salmon community so others can love it too.”  Especially for seafood fans, Bob Waldrop says people want to know the sources of their food.

 Cut: It means a lot to consumers now that they know where their food comes from. When it’s Alaska , that’s great – when it’s a particular part of Alaska, that’s even better. And so what we are doing is taking them to the place where their product is being caught and harvested.

Fish Radio is also brought to you by Ocean Beauty Seafoods.  Ocean Beauty has contributed over 10 million meals to the U.S. Food Bank network, and is committed to ending hunger in America.      In Kodiak, I’m Laine Welch.