November 7, 2016
This is Fish Radio. I’m Stephanie Mangini. “Sea a Cure” with seafood. I’ll tell you more after this…
Alaskan Quota & Permits in Petersburg works hard for fishermen so they can do what they do best – fish! Visitwww.alaskabroker.com
ASMI’s Can Do and Cook It Frozen campaigns are designed to keep people eating Alaska seafood all year round. Learn more about the Alaska Seafood Marketing Institute at www.alaskaseafood.org
In 2006, the seafood industry pulled together for “Sea a Cure”, a cancer awareness campaign. The industry, along with Orca Bay Seafood raised more than 40,000 dollars for cancer research when vice president Trish Haaker of Orca Bay Seafood’s was diagnosed with breast cancer. Last month, for National Seafood and Breast Cancer Awareness Month Sea a Cure is back and with a bigger mission.
“Ten years later in 2016 we at Orca Bay Seafood’s decided that it was time to re-launch it. Though technology has changed and the industry has changed, we wanted to keep the organic feel of it intact.”
Lilani Estacio is Orca Bay Seafood’s marketing and communications manager.
She has reached out to people in the seafood industry big and small. She says that the campaign is a shared cause.
“I reached out to influential seafood people like the Alaska Salmon Sisters, Drifters Fish, Alaska Seafood Marketing Institute, Rising Tides Communications, as well as harvesters. And I got a lot of interest.”
All of the proceeds are going to City of Hope; they are the global leaders of research and not only cancer but also diabetes, heart disease, and HIV. What makes Sea a cure special is the seafood its self.
“What we are also adding is the nutrition messaging of seafood and the health benefits, and how it can combat or help during treatment and help lead an overall healthy lifestyle.”
Estacio says one thing that is great about the campaign is that it is open to companies or individuals.
“Sea a Cure relates to the ocean in the sense that it’s not just for people who are on the processing side of the seafood industry, it is everyone.”
So far, they have reached half of their 40,000 dollar goal and fundraising is ongoing.
“We are a united industry. And we have a product that really benefits not just the livelihood of many, but it benefits everyone. So if we could all gather around the nutrition benefits of our product and help educate Americans of those benefits that would be our ultimate goal.”
Go to Sea a Cure on Facebook and find links at our website www.alaskafishradio.com
Check out the line up at Pacific Marine Expo, Nov. 17-19 in Seattle. www.pacificmarineexpo.com
Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. (www.oceanbeauty.com) In Kodiak, I’m Stephanie Mangini.