Fish Radio

Seafood Recipe Sweepstakes aims to boost eaters

August 19, 2016                pledge

This is Fish Radio. I’m Laine Welch – Getting Americans to eat more seafood! More on a recipe sweepstakes after this –

Take the UFA Salmon Survey and share what you know about your local fisheries. Find it at United Fishermen of Alaska’s home page and help guide the SHIP.

Federal grants are available to help “Made in America” companies compete with imports and save US jobs. Learn more at www.nwtaac.org.

A seafood recipe sweepstakes is underway as a way to entice more Americans to eat more of it.

The purpose is to help Americans understand how easy it is to incorporate seafood into their diets at least twice a week following the regulatory guidelines for Americans.  

Linda Cornish is director of the nonprofit Seafood Nutrition Partnership, whose goal is to break down barriers and misunderstandings about seafood and promote its essential health properties. Only one in 10 Americans follows the federal dietary guidelines to eat seafood twice a week, and U.S. per capita consumption has stalled at about 15 pounds a year. That compares to a global annual eating average of 44 pounds per person.

The recipe contest aims to turn that around. The Parternship is using social media to drive home the message that seafood is easy to buy and prepare.

We’ve gotten accustomed to photographing our food that we buy or make and social media has so far been a success in driving people to share with us their love of seafood.  

Entrants take photos of seafood dishes prepared with five ingredients or less, not counting spices, and post them to Twitter or Instagram using the hashtags #HealthyHeartPledge and #SNPSweepstakes.     Ten winners will receive $250 gift cards.

Cornish says more people do recognize the health benefits of eating seafood, but it can be a complicated food category for many.

You’re not just talking about one animal like beef, chicken or pork – you’re talking about 1,800 species of seafood that is commercially available.  

The SNP operates outreach programs so far in eight US regions, and partners with hospitals and health professions to promote its Healthy Heart Pledge program.

 We’re over 8,000 people who have taken the pledge and as we track sales we can see upticks in sales of frozen and shelf stable seafood in the  eight cities we’re working in, which is ahead of national sales trends.  

Salmon especially has a ‘healthy halo’ associated with it Cornish says. And the term ‘healthy omega 3’s’ is now a common theme among more consumers.

Two thirds of Americans are overweight or obese and most of that is caused by inflammation in our bodies caused by what we eat. Omega 3’s have anti inflammatory properties.   

Enter the seafood recipe sweepstakes through October 21 at www.SNPSweepstakes.com and find links at www.alaskafishradio.com

Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. (www.oceanbeauty.com) In Kodiak, I’m Laine Welch.

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