Frozen seafood sales are soaring at retail outlets, canned too.    Credit: 

Seafood sales at retail counters surged throughout 2020 and market experts predict even more growth this year.

It’s seafood’s physical and mental health benefits that most consumers cited on Datassential’s top 10 list of immunity-providing foods – and Alaska seafood rates the best.

In a report on pandemic grocery shopping behavior, Datassential said even more people would eat seafood at home if stores provided recipes and more varieties. And 100 percent natural options would prompt them to choose fish over beef, pork and poultry.

Customers were clear on preferring wild fish and other attitudes. Tasha Cadence reports for global seafood trading company Tradex in its Three Minute Market Report:

 “Most consumers preferred wild-caught seafood over farm-raised, and though consumers valued knowing that their fish is naturally caught, convenience and availability are vital to them as well. American-sourced seafood is overwhelmingly preferred over seafood from other countries and to that point, seafood from Alaska has very positive perceptions among consumers associating freshness, taste, and safety with Alaska.”

Mentioning “Alaska seafood” increases consumers’ willingness to buy, Cadence added, and the Alaska Seafood logo is strongly associated with quality and sustainability.

For wild salmon, Tradex recommends buyers should grab it whenever they can.

“We are forecasting another year of strong demand and a market stretched on supply for Wild Caught Pacific Salmon where we anticipate another year of high demand for Sockeye and limited inventories of Chum and Coho. This year, we recommend not hesitating to secure your Alaska salmon requirements as inventories become available – especially if the pricing is at the level you have been purchasing at previously.”

Cadence added: “As COVID-19 protocols continue to be the new normal, Americans eating at home will be seeking foods that offer value, quality, and transparency where “value does not necessarily mean they are seeking the lowest-priced item.”