Wal-Mart expands Alaska seafood items
January 29, 2015
This is Fish Radio. I’m Laine Welch – Wal-Mart expands its Alaska seafood line in a big way. More after this —
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Starting this week, freezer displays at Wal-Mart superstores in Alaska and Washington will launch a new line up of 14 Alaska seafood items.
And we’re really proud to bring these to our customers and we also know how important it is to local fishermen and folks across the state.
John Forrest Ales is Wal-Mart’s Director of Corporate Communications. Wal-Mart already carries Alaska halibut and sockeye salmon. Added to that isAlaska cod loins and fillets, coho, keta and king salmon, rockfish, sole, and Alaska king and snow crab.
Also debuting this week: The Alaskan, from Trident Seafoods, featuring grilled salmon, pollock fillets, whitefish burgers and more.
We’re particularly excited about our expanded assortment which is highlighted by our exclusive line of the Alaskan by Trident Seafoods. These items are new 100% Alaska seafoods exclusive products for us. They’re all caught in those great Alaska waters and processed locally either in the state or in the Pacific Northwest.
The new partnership with Trident, Ales says, is Wal-Mart’s ‘US Manufacturing Initiative in action.
In 2013 we committed to American renewal by announcing that we intend to help boost job creation here in the US along with manufacturing and we’re going to do that by buying an additional $250 billion in products that support American jobs by 2023.
Wal-Mart operates 11,202 stores in 27 countries. Might the Alaska seafood blitz extend to other stores?
We’re always listening to our customers and providing the assortment and items they want. We know customers in all parts of the world recognize that Alaska produces high quality seafood; it’s a premium item with great dependability and great taste. And as our customers seek those items out, we absolutely want to be there to make these products available and to meet their needs from store to store and community by community.9
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Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. (www.oceanbeauty.com) In Kodiak, I’m Laine Welch.