Fish Radio

February 6, 2014

 This is Fish Radio. I’m Laine Welch – Women and seafood and healthy hearts. More on a national campaign after this –                   Wear Red Day

 The At-sea Processors Association’s contributions to Alaskan universities represent the largest privately funded marine research program in Alaska’s history. Learn more at  www.atsea.org

 Federal grants are available to help “Made in America” companies compete with imports and save US jobs. Learn more at www.nwtaac.org.

 February is American Heart Month and the role of seafood and heart health will be featured in a media blitz on Friday.  The American Heart Association is placing one million magazine inserts in major newspapers from Boston to LA, in areas with the highest rates of heart disease. They include full page ads about the importance of eating more seafood.

 Science is there to help all of us understand that eating seafood twice a week can be great for our heart health but that message is just not getting out. So this is our first effort to work with health partners to bring a credible message to Americans through the American Heart Association Magazine Heart Health Matters so we are very excited about the launch this Friday.  8

 Linda Cornish is director of the nonprofit Seafood Nutrition Partnership which promotes the twice a week message to help Americans become healthier.

 I can see that people understand that seafood is good for them. The hurdles come from knowing how to buy it and cook it and really understand the different varieties of seafood that they can include in their diet. So it’s really helping to motivate positive behaviors with eating seafood. 15

 Heart disease is the number one killer of women. Friday is National Wear Red Day to draw attention to ways to prevent it.

 The AMA has a program called National Wear Red Day to bring awareness for women and heart disease and so around the country everyone will be encouraged to wear red and talk about the fact that we all have someone that we know or maybe ourselves – that we have risks for heart disease and that it is very preventable. 13

 Cornish says the Seafood Nutrition Partnership also is testing messages to see how they resonate with consumers – and to balance out negative messages.

 What you are seeing in terms the different messages on mercury and toxicity is very well founded, it’s just that you hear more of those messages versus the good news on seafood. So our initiative is to try and get more positive messages out about seafood and provide a more balanced view. 11 

 And remember to Wear Red on Friday.

 Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. (www.oceanbeauty.com) In Kodiak, I’m Laine Welch.

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