September 10 2014

 

 

 

This is Fish Radio. I’m Stephanie Mangini. Bridging the gap between consumers and fishermen. More after this…

 

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Find out who’s catching all that seafood and their favorite recipes at a new micro site from the Alaska Seafood Marketing Institute – find it at www.wildalaskaflavor.com

 

Buying local is a trend that has really taken off, and from coast to coast people are making sure that it applies to fish.  The idea started on the east coast and has been embraced by many Alaska communities from Sitka, to Juneau and Kodiak.  The marketing concept is called community supported fisheries. The Alaska Marine Conservation Council began a CFS program with locally caught Kodiak Tanner crab and recently added jig caught cod and rock fish to their list.

 

Kelly Harell, the director for AMCC-

 

“We started to try and form a marketing structure for jig fishermen that creates quality standards and the mechanism to process jig caught cod and rock fish and brand it so that it isn’t a low impact community-based fishery and get it out on the streets and people eating it.”

 

Building the connection from the consumer to the fisherman is the ultimate goal. A former North Carolina fisherman and one of the founders of Carteret Catch, Pam Morris says the number one reason for people to support a CFS is to maintain a viable and sustainable fishing community.

 

“They want to support the community, they want quality , they want to know where their seafood comes, from and that it’s a local product that has not been treated with chemicals and all the other things they hear  about – those are the top reasons they want to buy into CSFs.”

 

Morris says it lets consumers see their impact in helping fishing communities

 

I think people want to support it and it gives them a way to do that and they are proud of it And they like supporting the community and they want the fishing industry to survive as part of their heritage and their culture. And they feel like this enables them to do that.

 

Harell agrees-

 

“We are hoping that the program and some of our work at AMCC is able to make an impact when it comes to helping people in Alaska, who don’t have an opportunity to connect with the coast, to connect with fishermen who don’t really understand that way of life and that is important to Alaska’s economy. For them to learn to appreciate the hard work of our fishermen and the importance of our coastal communities and the wonderful seafood products that they can provide to us that are really right out of our back door.”

 

Fish Radio is also brought to you by Ocean Beauty Seafoods. Ocean Beauty has contributed over 10 million meals to the U.S. Food Bank network, and is committed to ending hunger in America. www.oceanbeauty.com

 

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