Fish Radio
August 28, 2013                               

Salmon cages in Scotland Credit: Getty Images

Salmon cages in Scotland
Credit: Getty Images

 This is Fish Radio. I’m Laine Welch — Fish farmers aim to polish their image. I’ll tell you more after this –

Northrim Bank has money to loan and experts to help. Contact Zac Hays and visit  Northrim Bank, Member FDIC, Equal Opportunity Lender

 Find out who’s catching all that seafood and their favorite recipes at a new micro site from the Alaska Seafood Marketing Institute – find it at

 Alaska continues to enjoy a record breaking salmon season – the statewide catch yesterday topped 253 million – and 203 million of that was pink salmon. Meanwhile, the farmed salmon industry is coming on strong with plans to polish its image. Only 25 percent of consumers believe that farmed fish is the same quality as wild fish, according to a major study by the London-based Mintel Group.

   The National Fisheries Institute Salmon Council, formed earlier this year to promote all wild, farmed, domestic and imported  salmon products, is touting a $60,000 study on salmon consumption in the US.    Council chairman Rick Speed of Icicle Seafoods says the report gives a “clear and targeted picture of how to effectively market salmon in the US”  and that the industry will seek a  ‘one voice’ approach. Anyone joining the Salmon Council by the end of September will get a peek at the report findings. 

  This month also saw the launch of the Global Salmon Initiative by 15 salmon farmers who provide 70 percent of the world’s production. The group pledges that 100 percent of its products will be certified by the Aquaculture Stewardship Council by 2020 and will measurably reduce impacts of fish farms on ecologically important regions. They also tout the development of “vegetarian fishmeal” to reduce the amount of wild fish caught and ground  into feeds.

 The United Nations’ Food and Agriculture Organization predicts  global aquaculture production  will grown 33% by 2021, while wild production will grow just 3 percent.

 Josh Goldman of Australis Aquaculture says he agrees with the one voice marketing approach and the goal for everyone is simply to get more people eating fish.   

  Collectively, farmed and wild producers should be doing more to make seafood attractive and presentable to the consumer.  

  Fish Radio is also brought to you by Ocean Beauty Seafoods – who salutes and says thanks to the men and women fishing across Alaska for their hard work and dedication. ( In Kodiak, I’m Laine Welch.